Web design is evolving by leaps and bounds. User interface design is always changing based on technological trends like touch and mobile. In such a fast paced world, it is only natural for SEO experts to account for new website elements.

In this regard, we’ll be taking a look at how new trends in web design such as infinite scroll page & faceted navigation factor in SEO.

These 2 new innovations are taking the world by storm, delivering easy and delicious looking websites that are not a chore to use and navigate through. And as with any new-fangled web design and development innovations, Google is not behind. The search giant has rolled out updates to its discovery algorithm, now factoring infinite scroll page & faceted navigation for SEO purposes.

Here’s how Google plays nicely with these new scroll and navigation technologies.


Infinite Scroll

Seen Pinterest? Then you have a basic idea about how infinite scrolling works. It’s a web design layout that only uses a single web page to display information and updates. The more you scroll down, the more you see the website fetching newer updates and rendering them below. Even Google’s very own image search page is also another fin example of infinite scroll design.

Now the issue that comes into the mind of SEO experts is this. If a page employs infinite scrolling, then how Google can’s crawling bots index content that is not already present on the page (i.e. the newer updated items that appear as you scroll down).

Google advises web developers and designers to go for a Content Management System that can produce a series of component pages to go side by side with infinite scrolling.


Faceted Navigation

For ages, website UI designers have stuck large and by one navigational layout. But what if there was a way to change the navigation options, based on what filters the website offers? Like say, one navigation bar for the pros and one for the casual crowd?

A navigation menu that changes it shape based on user options is called faceted navigation. It was not considered SEO-friendly before as it creates a combination of URLs with duplicate content. That’s a non-no as far as SEO is concerned, until now that is.

Google has rolled out new changes that SEO experts should include in their use of noindex, nofollow, robots.txt and canonical tags. This can made faceted navigation escape the ire of the Google cops.